How I Wrote and Directed My First Feature Film and Saw It Fly Across Borders

I believe in the power of content — not just to entertain, but to challenge systems, elevate voices, and restore dignity. That belief was tested, refined, and ultimately affirmed through the creation of my debut feature film, I Bwiza (Tenacity).

I co-wrote and directed this film in collaboration with Nahimana Clémence, a well-known creative force in Rwanda, also recognized for her work on Musekeweya and Umuturanyi. We began the project with a deep commitment to telling a story that reflects the real struggles of artists in Rwanda and across Africa — creators who inspire communities but are too often exploited and left behind.

I Bwiza follows the story of Gatoni Maya, a 23-year-old artist and cooperative member who confronts Myasiro, a wealthy businessman who profits from their creations without fairly compensating the artists. As she fights to defend her fellow creators, she also carries the weight of caring for her family — including her sick mother and younger brother. The film portrays the intersection of injustice, resilience, creativity, and social resistance.

From the beginning, we were intentional. This wasn’t a rushed production. It took more than two years to complete the film, as we navigated limited resources, pandemic-related restrictions, and an unwavering desire to get it right. Through the support of the Imbuto Foundation and UNDP, we stayed the course and remained faithful to our vision. We focused on depth, cultural authenticity, and artistic value — incorporating elements of Rwandan heritage such as Imigongo art and real stories from cooperative-based communities.

On December 15, 2021, we premiered I Bwiza at Canal Olympia Rebero in Kigali. That screening was more than a launch — it was a declaration of what local cinema can look and feel like when creators are given the space and support to do it right.

Later, the film received international recognition, winning the Best Indie Film from Africa at the Best Film Awards in London, United Kingdom. It was acquired by platforms and distributors, including Brussels Airlines and Emirates, to be shown in-flight. It was also picked up for a limited license by Zacu TV, a platform championing Rwandan storytelling.

As a filmmaker and storyteller, this experience affirmed what I’ve always believed: that local stories can have global relevance. When we take our time, when we prioritize quality, and when we hold tightly to the meaning behind the message — our stories travel farther than we ever imagined.

I Bwiza is not just a film in my career. It is a testament to what can happen when you lead with purpose, protect your vision, and trust the story to find its wings.